Most authors who engage in book promotion campaigns try to expand their online footprints. So isn’t it ironic that one of the most over-exposed personalities today has inspired a software product that claims it can wipe his presence from the Web?
Tinted Sheen‘s advertising copy claims that it can remove Charlie Sheen from your Internet browser. I’m not so sure I’d want to wipe Charlie Sheen from my Internet browser…as a book publicist, I’m finding it fascinating to watch all of the media interview opportunities and press that the troubled Sheen is receiving…but I’m intrigued by Tinted Sheen nonetheless.
A book publicist typically guides authors through the process of “growing” their online presence through the publication of press releases and articles, creating links back to interviews they’ve granted, blogging, and the like.
But there’s a case to be made for the fact that Tinted Sheen, which deals with the overexposure of Charlie Sheen — and which received attention from no less a media outlet than CNN.com — has raised the online visibility of Charlie Sheen more than ever.
All of which makes me wonder: would Tinted Sheen block online references to itself? Hmmm....
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